About Company

ABOUT US COMPANY
Inspiration Behind the Business:
Beyond our years of experience, our passion and love for real customer service and satisfaction drove us to create a company that offers exceptional call centre services. We also recognized the importance of helping businesses build and retain strong customer relationships.
What makes your business unique compared to others in your industry?
Our business stands out because we treat every customer interaction as an opportunity to build trust. We invest in continuous training for our agents and foster a customer-first mentality to ensure every call is handled with care and compassion. Our customized solutions adapt to businesses of all sizes, ensuring flexibility, scalability, and superior customer experiences.
OUR VALUE
CUSTOMER FIRST. CUSTOMER ALWAYS.
We live, breathe and believe in Customer Experience Excellence – Providing seamless, personalized, and most importantly empathetic customer interactions to enhance satisfaction and loyalty. This we ensure through using our 3 touch points "ERA" (show EMPATHY, take RESPONSIBILTY and implement ACTION).
OUR MISSION
To allow our clients the freedom of time to focus on their internal business operations while we deliver customer service excellence with a focus on empathy, efficiency, and innovation, helping businesses build lasting customer loyalty.
OUR VISION
To become the leading partner in customer service solutions, trusted by businesses locally and internationally to provide world-class support.
Company Team:

Wonga Sono
Director of Business Growth With a proven track record in the contact center industry, I bring 14 years of experience in sales, customer service, operations, and business transformation. I am super passionate about delivering exceptional customer experiences, optimizing operational efficiency, and driving digital innovation, I have led Rite Direction to new heights in service excellence and revenue growth. Some of my key expertise include; Contact Center Operations & Strategy Customer Experience (CX) Innovation Digital Transformation & AI Integration Workforce Management & Leadership Business Growth & Profitability. My personal motto is "Customer experience is not a department; it’s the entire company’s responsibility."
Natasha Tshawe
Director of Customer Success I bring over 13 years of extensive experience in customer service, quality assurance, and team leadership to our BPO company. Our commitment to excellence is at the core of everything we do, and we strive to uphold our strong values in every interaction with our clients. At Rite Direction, we promise to provide top-quality business solutions that meet and exceed the expectations of our valued customers. With a focus on customer satisfaction and efficient team leadership, we are dedicated to delivering exceptional services that drive success for your business. Trust Rite Direction for all your contact centre needs and experience the difference that our expertise and dedication can make.